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Where you’ll be

Bahia Serena
Avda. Playa Serena, 79., Roquetas de Mar
8.1 379 reviews

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Everything you need to know

This deal includes

  • Bahia Serena 4*, located in Roquetas de Mar.
  • Available with Full Board.
  • Accommodation in a one-bedroom apartment with terrace.
Travel Dates:: through October 16, 2026.

Your perfect stay

Your mediterranean escape by the sea

Looking for the perfect balance between the ease of a hotel stay and the comfort of your own home? At Aparthotel Bahía Serena, right on the beachfront in Roquetas de Mar, everything is designed so your only dilemma is choosing between the pool and the sand.

Why choose this accommodation?

  • Say goodbye to cramped rooms. The self,catering apartments with spacious terraces give your family all the room it needs, always with the Mediterranean on the horizon.
  • While the adults unwind, the entertainment team and the Miniclub make sure the little ones enjoy an adventure of their own, and the crêperie buffet is a firm favourite with children.
  • Love good food? From the live cooking at the Alboran Buffet to the seafood flavours of the La Chalupa à la carte restaurant, you’ll enjoy local cuisine, fresh produce and unbeatable views.
  • In the evening, sip cocktails and enjoy live music on the terrace overlooking the promenade as the sun goes down.

At Bahía Serena, you don’t just stay, you experience the Mediterranean. Space, fun and a privileged location are waiting for you.


Aparthotel Bahía Serena – One-Bedroom Apartment with Terrace

If you’re looking for functionality and great value for your holiday, this apartment is the perfect choice. The one-bedroom apartment with terrace is designed for those who want independence and comfort at the best possible price.

It features a separate bedroom with two beds and a living room with a trundle sofa bed (two independent mattresses), making it ideal for families. You’ll also enjoy a living-dining area, a fully equipped kitchenette, a complete bathroom and a pleasant furnished terrace — perfect for relaxing at the end of the day.

Apartments in this category do not offer sea views, allowing for a more affordable rate without compromising on comfort. They include air conditioning, satellite TV and a fully equipped kitchenette. A safe is available for an additional fee, and a crib/cot can be requested if needed.

A practical and comfortable option, designed for you to enjoy your stay at your own pace.

Meals & more

Full Board made easy: you choose how to start

If you’re booking Full Board, enjoy total flexibility from the moment you arrive.
Would you like to start with lunch or dinner? The choice is yours.

Simply inform the reception desk upon arrival, and everything will be arranged for you.

No prior arrangements needed. When you arrive at the accommodation, tell the team which meal you want to start with and they’ll take care of the rest.

Good to know: this flexibility applies only to catering. Please check key drop-off and check-out times to plan your stay smoothly.

Why this destination is a must-visit

Roquetas de Mar: endless beaches and the authentic charm of Almería’s coastline

With its incredibly flat coastline and enviable year-round climate, this former fishing village has evolved into a complete holiday destination without losing its authentic seaside soul.

What you can’t miss:

  • Huge beaches with space for everyone: Forget about waking up early to claim your spot on the sand. Beaches like Aguadulce or Playa Serena are kilometres long, wonderfully wide and covered in soft sand that’s comfortable underfoot. There’s more than enough room to relax at your own pace.

  • Santa Ana Castle and the Harbour: The cultural heart of Roquetas de Mar. This beautifully restored 17th-century fortress can be visited free of charge. Right next to it, you’ll find the fishing harbour, the perfect place to watch the boats come and go while soaking up the local atmosphere.

  • Punta Entinas-Sabinar Natural Park: A stunning natural paradise that begins where the hotels end. Expect endless virgin dunes, pine-lined trails and peaceful wetlands where spotting wild flamingos is surprisingly easy. A beautiful contrast to the beach atmosphere.

  • The paradise of free tapas: Just like throughout Almería, every drink comes with a complimentary tapa and, you usually get to choose it yourself from the menu. Head to the harbour area or the town centre and enjoy fried fish, traditional migas or slow-cooked meat dishes for little more than the price of a couple of beers.

Our recommendation: If you’re travelling with children, or simply love animals, the Roquetas Aquarium is a fantastic visit. It’s the largest aquarium in Andalusia, where you can see everything from sharks to interactive touch pools with starfish.

Solo & family stays

  • Babies aged 0 to 1 year: the first baby stays free of charge when sharing a bed with two adults in double and triple rooms.

    • If you need to include 2 babies in the same room, make sure to contact us here to check if this is possible.
       
  • Children aged 2 to 11: first child stays for FREE, second child benefits from a 50% discount.
     

  • Good to know: Discounts for children apply only when the child shares the room with two adults or two people paying the adult rate.
     

Maximum room occupancy: 2 adults + 2 children up to 11 years old.
 

  • Travelling solo? The price for a single room is the same as the total price for a double room. This accommodation does not offer discounts for single rooms.

Pet Policy

Pets are not permitted in this accommodation.

What our customers are saying about the accommodation

8.1
Fabulous
Based on 379 reviews

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Location33 97%
Food26 58%
Rooms20 70%
Staff19 79%
Facilities15 67%
Beach15 100%
Cleanliness14 71%
Buffet10 60%
Breakfast5 80%
Pool4 75%
Maintenance4 50%
Heated swimming pool4 50%
Activities4 75%
Customer service3 100%
Bed3 100%
Bathroom3 67%
Tranquillity3 67%
Evening entertainment2 50%
Reception2 50%
Bar2 50%
Real reviews
All reviews have been carefully checked and verified.
Real reviews
All reviews have been carefully checked and verified.
9.1 Maria Ángeles Travelled with couple April 2026 They would let us know at ten to ten that we should grab anything else we wanted because they were starting to clear away the buffet. And when we arrived a little late for dinner, we had to rush a lot.
Avisaban a las 10 menos 10 que cogiéramos algo más si queríamos que empezaban a quitar el buffet. Y cuando llegamos un poco ajustados a la cena teníamos que correr mucho
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Superb
8.9 Gloria Travelled with family April 2026 The rooms, staff and location are a perfect 10.
Las habitaciones, personal y ubicación son de un 10
Things to improve: more variety in the food, and the indoor or heated pool needs to be changed because it's neither— the water is quite cold.
Aspectos a mejorar variedad en la comida y modificar piscina de invierno o climatizada porque no son ninguna de las dos cosas el agua está bastante fria
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Fabulous
10 Jorge Travelled with couple April 2026 The food and the rooms.
La comida y las habitaciones.
The bathtub taps work a little inconsistently, but it’s acceptable.
Los grifos de la bañera, funcionan un pelin regular, pero aceptable.
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Superb
9.4 Angela Travelled with  friends April 2026 It’s a beautiful hotel, although the rooms are already a bit dated. The location is excellent and the food is very good.
Es un hotel precioso aunque las habitaciones ya están un poco antiguas, la ubicación excelente y la comida muy buena
The rooms need to be modernised, especially since it's an aparthotel. They should also improve the kitchen utensils.
Modernización de las habitaciones,sobre todo al ser apartahotel habría q mejorar el menaje de la cocina.
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Superb
10 Hugo Travelled with family April 2026 We honestly had an amazing time, everything was perfect. I recommend it 100%, and of course we'll be back!
DE VERDAD LO HEMOS PASADO INCREIBLE, TODO HA SIDO PERFECTO,LO RECOMIENDO AL 100 Y POR SUPUESTO QUE VOLVEREMOS!
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Superb
7.7 Ana Travelled with family April 2026 Spacious and bright rooms, comfortable beds, and a very good location. Having a microwave in the room was perfect for preparing bottles and baby food for my baby.
Habitaciones amplias y luminosas, camas cómodas y muy buena ubicación. Perfecto el microondas en la habitación para poder prepararle los biberones y los potitos a mi bebe
The facilities could do with a bit of a refresh, and the kitchen in the apartment was covered in greasy marks (we were with Full Board so we didn’t use it), but it looked like it hadn’t been properly cleaned. The lifts aren’t enough for the number of people and every day one of them broke down.
Las instalaciones necesitan algún retoque y la cocina del apartamento estaba llena de churretes de grasa (nosotros fuimos con pensión completa y no la usamos) pero parece que no habían limpiado a fondo. Los ascensores se quedan cortos para tanta gente y todos los días se estropeaba alguno.
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Very good
9.1 Maria Travelled with family April 2026 The food was very good!
La comida muy buena!
The room was a bit old-fashioned.
Habitación un poco antigua..
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Superb
5 Juan Jose Travelled with couple March 2026 Run-down and dirty hotel
Hotel dejado y sucio
Update the furniture and the bathroom.
Renovar muebles y wc.
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Pleasant
7.7 Irene Travelled with family March 2026 Good location, friendly staff, varied food, well-equipped apartment.
Buena situación, personal amable, comida variada, apartamento equipado
The bathroom in the room had an unbearable smell of urine.
Baño de la habitación con olor insoportable a orines
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Very good
10 Pedro Travelled with couple March 2026 I felt practically at home. The beds were spacious and comfortable. The living room had a sofa that was also very comfortable for relaxing. There was a TV that let you connect your streaming device via HDMI, which not all hotels allow. Since it's an aparthotel, it has a small kitchen with a fridge. The shower is really good. I will definitely try to come back to this Aparthotel Bahía Serena.
Estaba prácticamente como en mi casa. Camas amplias y cómodas. Salón con sofá también muy cómodo para los ratos de relax. Una tele que te permite conectar tu sistema de streaming por puerto HDMI. No en todos los hoteles te lo permiten. Al ser apartahotel, tiene pequeña cocina con frigorífico. La ducha está muy bien. Realmente trataré de volver a este Aparthotel Bahía Serena.
Everything is very well organised and the staff are friendly, professional and pleasant.
Está todo muy organizado y el personal es amable, profesional y simpático
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Superb
5.4 Veny Travelled with family September 2025 Privileged location. the hotel has direct access to the beach. main areas of the hotel are good and the beds are comfortable.
Situacion privilegiada .el hotel tiene salida directa a la playa.zonas comunes.del hotel bien y camas comodas
Rooms poorly maintained.typical hotel of the 70's without renovation of furniture.cleaning leaves much to be desired,5 days the bathroom was cleaned one.the buffet passable.4 star hotel that has 1.5 stars left over.if it had another range would not expect the services of the.that has.really would not come back
Habitaciones mal conservadas.tipico hotel de los años 70 sin renovacion de mobiliario.la limpieza deja bastante que desear,de 5 dias el baño nos lo.limpiaron uno.el buffet pasable.hotel de 4 estrellas que le sobra 1.5 estrellas.si tuviera otra categoria no esperarias los servicios de la.que tiene .realmente no volveria
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Pleasant
8.9 Francisco Travelled with couple September 2025 Poor 3G Wi-Fi
Mala Wifi de 3g
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Fabulous
10 Jacinto Travelled with couple September 2025 First of all, from the hotel door to the sand on the beach is about 20 steps, as there’s a direct exit from the hotel. Considering the price, I’ve given the food a 10. Please note , it’s an aparthotel and, right in front of the main entrance, there’s a large supermarket that has everything you might need, whether you go for Full Board, Half Board or just breakfast. I’d also like to mention the beds, which are very comfortable. We stayed in the second half of September and it was really peaceful, both in the hotel and the surrounding area - not at all like the busy months of July and August. It’s also worth noting that this is an older hotel, but the upkeep is ongoing and you can tell everything is well maintained. The swimming pool is very nice and there’s another smaller indoor pool, which is great if it’s cold or if you just want slightly warmer water. We really liked it and that’s why I’ve rated it highly for value for money. Also, the interior and exterior are quite original.
Primero decir desde la puerta del hotel a la arena de la playa habrá unos 20 pasos pues tiene una salida del hotel directo teniendo en cuenta el precio la comida del alojamiento he puesto un 10 recordad que es apartahotel y justo en la puerta principal enfrente tiene un supermercado grande que tiene de todo por si vas con pensión completa o con media pensión o desayuno solo destacar también la cama que son muy cómodas nosotros fuimos la segunda quincena de septiembre y la tranquilidad que había tanto en el hotel como en el entorno no sea lo mismo que en pleno mes de julio agosto destacar también que es un hotel con muchos años pero el mantenimiento se va haciendo que se nota que se hace un buen mantenimiento la piscina está muy bien y tiene otra más pequeña cubierta por si hacer frío o el agua sencillamente está un poco más caliente a nosotros nos gustó bastante por eso le he puesto un día por calidad precio destacar que es muy original el interior y el exterior
Something that I think is missing to complete the space would be to provide a cloth, a scourer, and a little bit of washing-up liquid in the kitchen. We didn’t use them ourselves, but I think they are necessary. Also, in these hotels with seven floors and so many rooms, I imagine the lifts could be a problem during the busiest months.
Algo que creo que haría falta por rellenar este espacio sería poner en la cocina una balleta un estropajo y un poquito de detergente para platos y vajillas nosotros no lo utilizamos pero yo creo que sería necesario y bueno y en el caso de estos hoteles con siete plantas y tantas habitaciones en pleno meses de ocupación será un problema el tema de los ascensores
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Superb
10 José Carlos Travelled with family September 2025 They upgraded us to a superior room and it was amazing, with fantastic views and in very good condition.
Nos cambiaron a una habitación superior y era una pasada con unas vistas buenísimas y buen estado
A bit more variety in the buffet would be nice, although the food is very good. Also, the option to include drinks with the stay, like an all-inclusive, for example.
Un poco mas de variedad en el buffet aunque la comida está muy buena y la opción de incluir bebidas en la estancia, un todo incluido por ejemplo
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Superb
4.6 Ana Travelled with couple September 2025 The beaches in the surrounding area
Las playas de su entorno
The apartment didn’t have sea views; it looked out over the rooftops of another building and you could see the air conditioning ducts. The food was terrible, made with low-quality products and very poorly cooked. Any food that wasn't eaten would be served again for dinner or the next day. They don't seem to know what beef is, it's just pork and poultry. The fish was frozen, dry, and tasteless. It’s nothing like what you’d expect from a four-star hotel kitchen.
El apartamento no tenía vistas al mar, tenía vistas a los techos de un edificio. Se veían los tubos de aire acondicionado. La comida pésima, con productos de baja calidad y muy mal cocinados. La comida que no se consumía se repetía para la cena o para el día siguiente. No conocen la carne de ternera, solo cerdo y aves. Los pescados congelados, secos e insípidos. Nada que ver con la cocina de un hotel de cuatro estrellas.
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Disappointing
8 Francisco Travelled with couple September 2025 The staff and the apartment are fine.
El personal y el apartamento está bien
A bit outdated needs some improvement
Un poco anticuado le falta alguna mejora
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Fabulous
9.4 Juan Pedro Travelled with couple September 2025
Playa. Piscina y pasear junto al mar
Agua en las Comidas
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Superb
7 Cocota Travelled with couple September 2025
Ubicación del hotel inmejorable.
El horario de comida a medio día a las 14.00 muy mal, se acumula mucha gente y se hacen colas para poder entrar. Escasa variedad de comidas y muy repetidas en solo 4 días que hemos estado.
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Very good
5.6 Miguel Travelled with family September 2025 Close to the beach, supermarket, pharmacy...
Cercanía a la playa , supermercado, farmacia…
Cleaning Customer service
Limpieza Atención al cliente
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Pleasant
5.4 Antonio September 2025 The beach because it was close by, and the swimming pool.
la Playa p0r cercanía y la piscina .
The food and the prices of drinks in the dining room are outrageous — for example, a half-litre bottle of water costs 3 euros, table red wine (two-thirds of a bottle) is 9 euros, and beers are 3.20 euros.
las comidas y el precio de las bebidas del comedor, precios abusivos ejemplo botella de agua medió litro 3 euros tinto de mesa 2 tercios 9 euros cervezas 3,20 euros.
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Pleasant
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Bahia Serena